I have come to accept that almost everything comes from China. But seriously, are we really ready for Chinese tequila?
I am not a huge fan of tequila (ever since a horrible incident in 1995 involving at least a dozen shots of Cuervo and a similar number of Coronas) but I understand its mystique. I don’t know too many people that would say they really like tequila, but they still drink it (often to excess). There is something about the Mexican origins that invoke our internal images of sweaty bars in tough border towns or crazy nights in Cozumel that makes tequila a top selling liquor in the United States.
Now, Mexican tequila makers are feeling threatened by Chinese makers. While it seems a shame that China might wipe out a Mexican staple export, it also seems unlikely. I have not seen Budweiser sales replaced with Chinese beer. I seriously doubt Chinese tequila will take the place of Mexican tequila. The image of a skanky Chinese bar in Shanghai simply does not fit the image of tequila.
Don’t worry Mexico, you will always be our favorite image of skanky tequila bars here in America.
Your tequila sales are safe.