I have not carried a cell phone for about seven years now. Occasionally, I might have a pre-paid mobile out in the car, but not as a rule. I just didn’t see the need for it. Today, I discovered the need. At the same time I discovered why I typically do not do well shopping for my wife.
I went to the grocery with a request from my wife to pick up some conditioner. She quite specifically said she wanted “Pantene.” I naively assumed this would be an easy task. Boy was I in for a shock. Here were my options: 50% more volume, 35% more fullness, 75% smoother, 10X stronger, 85% shinier, 60% healthier, or 99% more curl definition. Of course, I had absolutely no way to know which of these she would want. Odds were that I had only a 1 in 7 chance of getting it right (assuming Pantene only has 7 options and the store did in fact carry the particular option she wanted).
I must admit, there may be a valid use for cell phones after all. I have two feelings about this episode. I am completely mystified by the sheer number of options presented by Pantene. Mostly, I am a bit annoyed to find that after years of resistance I am considering a real cell phone. Rats.